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- Parents, including Gabrielle Union and Kylie Jenner, are sharing Fruit Snack Challenge videos of their young children to social media.
- Also known as the Patience Challenge or the Candy Challenge, it features kids trying to resist eating a treat while their parent steps away.
- The trend is based on a 1970s psychological study known as the Marshmallow Test.
Little kids love delicious snacks. We love a good TikTok trend, and happen to find looking at adorable babies very soothing right now. Has there even been a better time for the Fruit Snack Challenge that's currently dominating our social media feeds, in which tots (including Kylie Jenner's daughter, Stormi) are left alone with a bowl full of candy or other treats?
Actually, this trend goes back to the 1970s—more on that later. But the explosion of clips on apps like TikTok and Instagram likely stems from the fact that families are currently spending more time together than ever. Who knew that watching toddlers strain to practice delayed gratification would make for such great TV? Here's a few of sweetest examples we've seen, plus a breakdown of exactly what this patience challenge is—and why not everyone thinks it's cute.
What is the #FruitSnackChallenge?
This internet video subgenre first sprung up in late April 2020. Since then, videos with the hashtag have racked up 2.6 million views on TikTok as of May 12, and you'll find them shared across Twitter, Instagram, and Facebook too.
The concept is unsurprisingly simple, given that it requires holding a young child's interest for several minutes (that's basically 10 years in toddler time). A parent sets a bowl of fruit snacks or other candy in front of their kid, and tells them not to eat any until they get back. Then we get to watch their reactions for our own amusement.
On April 27, TikTok user marcraycray shared a clip of her daughter "passing" the patience test with flying colors.
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Show me some cute Candy Challenge videos, please.
No problem—there are so many! On May 13, Gabrielle Union tried it with her daughter, Kaavia James Union Wade. And "tried it" is what happened, because the 18-month-old wasn't playing. (Kaavia was eating Bitsys, a packaged snack that Union happened to announce a partnership with that same day).
Almost as cute as her refusal to wait for treats? Kaavia's "I love naps but I stay woke" onesie which we're thrilled to report is available on Etsy.
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Here's three of our other favorites, shared on OprahMag's Instagram. The third cutie had zero interest in holding off on the snacking, and honestly? Same.
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This little girl's "don't touch it yet" affirmations are absolutely heart melting. Don't miss her enjoying-a-fruit-snack face in the very last second, too.
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Kylie Jenner's daughter Stormi did a fantastic job at resisting M&Ms—her strategy seemed to be a combo of watching TV and murmuring "patience, patience." It worked!
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You can check out literally thousands more on Instagram.
The Fruit Snack Challenge has roots in the 1972 Marshmallow Test.
Psychologist Walter Mischel invented the Marshmallow Test with his team at Stanford University in the late 1960s and early 1970s. The experiment was meant to examine the concept of self-control in children under 5, to see whether they could override the impulse for instant gratification (i.e. one marshmallow) if they were promised a richer reward (TWO marshmallows) for waiting. If they truly couldn't wait, the kid could ring a bell and claim their single marshmallow instantly.
"It's like a little window into willpower," Mischel said in a video shared by CBS News. "What we found is a very simple and direct way of measuring a competence that seems to make an important life difference. The longer they were able to wait at age 4, the better the ratings of their ability to control themselves and to pursue their academic and other goals."
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Mischel even believed that the ability to pass the "test" signified a later ability to avoid drug use. But a 2018 study published by NYU researchers, titled "Revisiting the Marshmallow Test," pointed out flaws in the study. It also challenged the notion that a person's entire success and character could be predicted by how they behaved as a 4-year-old left alone with some candy. All in all, it's much more fun as a TikTok challenge than it is as a problematic social science theory.
Critics wonder if the Patience Challenge sends a mixed message to kids.
In a post for The Takeout titled "Is the 'Fruit Snack Challenge' Any Way to Treat a Kid?" writer Marnie Shure says she's unsettled by the subtle lessons this challenge may impart in the kids who are involuntary participants. Recreating a psychological experiment at home doesn't sit entirely well with her, either.
"But who needs testing rooms and control groups when you’ve got social media posts?" Shure writes. "Now, everyone’s a Stanford researcher creating piles of data!"
And then there's the fact that most of these kids are well aware they're being filmed. "It’s not a lesson in delayed gratification, or self-control, or listening to authority figures—it’s a reminder that if you act cute enough, you’ll be rewarded with both fruit snacks and an audience of internet strangers," she concludes.
Regardless, we'll take any undeniably adorable distraction right about now.
Would you film a Fruit Snacks Challenge video with your child? And if you're not going to eat those fruit snacks, can we have them?
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