Here come the fruit snacks.
But wait — you can’t have one just yet.
I’m going to leave the room. When I get back, you can have the fruit snacks. But you have to wait.
That’s the gist of the so-called Fruit Snack Challenge, a social media prompt that has parents putting their children to the test — or their children’s willingness to delay gratification.
Will they listen to instructions and wait, or will they eat the snacks?
It turns out all this time at home during the coronavirus pandemic is especially good for such social media challenges on TikTok (where the #fruitsnackchallenge hashtag claims 2.8 million views), Instagram and beyond.
Reality star-turned-makeup mogul Kylie Jenner recently tried the test out on her 2-year-old daughter Stormi with unexpectedly adorable results.
Jenner used (customized?) M&Ms for her challenge, and asked Stormi not to eat any until she returned from the bathroom. If she abstained from partaking of the sweets, she would be allowed three M&Ms.
Stormi sat quietly after her mother left, then sprung forward to hover around the bowl of candy.
“Patience, patience, patience, patience,” the toddler said, constructing a mini-mantra to stop herself from indulging too early.
The video of Stormi’s challenge has been viewed more than 41 million times on Instagram.
Social media is filled with similar (albeit less viewed) results from non-celebrity parents who tried the challenge with their children.
Kids let out despairing sighs and gave sad, wistful looks while they waited to eat the sweets — fruit snacks, cake, Sour Patch Kids and more. Some laughed as they fought off the temptation. Videos captured every expression and exclamation as the kids bided their time — or went to town on the fruit snacks.
The challenge is reminiscent of the “marshmallow test" first conducted at Stanford University in 1972 to study delayed gratification.
One difference between the social media-fueled fruit snack prompt and the Stanford one was that children were offered the choice between eating one snack immediately or waiting longer — 15 minutes — for a reward of two snacks.
Here are some more recent entries from parents who tried to suss out their kids’ ability (or willingness) to delay gratification.
Sometimes, the temptation proved too strong.
Does licking the snacks count?
A portion of children taking the challenge rejected the whole premise.
In this example, the parents chose broccoli instead of fruit snacks or sweets — but the vegetable proved just as irresistible.
The child, Rhylee, still claimed to have waited.
“Did you eat your broccoli?” her father asked.
“Noo!!” she replied.
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Tell us your coronavirus story. Amy Kuperinsky may be reached at akuperinsky@njadvancemedia.com or send a tip here.
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