Campbell’s Soup Co. says V8 drinkers’ latest deception theory—that consumers will think the fruit and vegetable juice has nutritional value equal to that of fruit and vegetables—is “even more implausible” than a healthfulness theory that’s already been rejected by a federal court in California.
Kyle Banta Yoshida, Anthony Mancuso, and Ashley Mistler initially alleged V-8 vegetable juice is deceptively touted as healthful despite an excessive sugar content.
Their complaint was dismissed in May with leave to amend by the US District Court for the Northern District of California. No reasonable consumer would be misled because the label states the beverage’s ...
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July 28, 2022 at 02:37AM
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New V8 Juice Deception Theory 'Non-Sensical,' Campbell's Says - Bloomberg Law
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