The first batch of apples was exported from Moldova in standardized cardboard boxes last week. On the boxes was the logo and slogan of the updated trademark for fruit products that read: “Moldova – un gust deosebit” (‘Moldova – a difference in taste’).
The trademark has been in use since 2014 by members of the Fruit Producers and Exporters Association of Moldova, also known as Moldova Fruct.
In 2020, with the support of USAID’s Efficient Agriculture of Moldova (APM) project, the organization was rebranded, including the redesign of the trademarked slogan and a new regulation for its use was developed.
According to this regulation document, a special commission of the association empowers member agricultural producers (at their request) to place brand attributes on containers for top quality products. The commission also issues a permit for the manufacture of branded fruit boxes to container producers upon confirmation of the right of its customer to use the “Moldova – a difference in taste” trademark. Currently, this is a free option, however, in the future, it will be charged. At the moment, only two horticultural companies have the right to use this trademark.
Source: east-fruit.com
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January 28, 2021 at 08:09PM
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