- August 27, 2020
La Dona Fruit, a leading producer and exporter of fresh golden pineapples and tropical fruits in Latin America, announced the launch of a vibrant brand for its high-quality, sustainably sourced avocados and limes destined for Europe and the United States.
At a time when the world needs some cheer, the new True Origins by La Dona brand features multi-coloured pre-Columbian symbols that reflect the color, light and music of the indigenous Andes culture and tropical environment of Colombia and Peru where La Dona’s Hass avocados and Tahiti limes are grown almost year round using an artisan-style approach.
From September 2020, the striking new design will be printed onto La Dona’s 4.5-kilogramme corrugated cardboard boxes for export to Europe, as well as its 40-pound boxes for the U.S. The brand aims to catch the eye of retailers and wholesalers throughout Europe, especially in the U.K., France, Germany, Spain, Italy and Switzerland plus the U.S.
“The world needs a little more colour right now, and we want customers interacting with our brand to see something on the brighter side," said Oscar Baracaldo, La Dona Fruit’s head of customer experience. "True Origins by La Dona is a more dynamic design that epitomises the color and light of the Andean culture, particularly the power of the sun from the pre-Columbian era.”
La Dona takes an artisanal approach to fruit production, and the True Origins brand serves to illustrate those traditional characteristics.
“We continue to develop our farms and grower relationships to deliver the best that The Andes region has to offer," said Baracaldo. "By marrying ancient, local techniques together with up-to-date crop management practices, we can produce the rich and complex flavours that are found in La Dona’s fruit grown at different altitudes across The Andes.”
The bright new branding marks a stark contrast to the previous black opaque design used for La Dona’s Hass avocados from Colombia and Peru, and Tahiti limes from Colombia. In the future, the brand may be expanded for other fruit exports within La Dona’s basket.
“We became tired of the previous black box, especially during this pandemic," said Baracaldo. "Our attractive True Origins by La Dona campaign brings into our lives some much-needed colour, sunshine, and music from the Tropics at this strange time.”
La Dona has exported Colombian Tahiti limes to Europe since November 2019, and is just starting exports to the U.S., having recently begun shipments of Colombian and Peruvian Hass avocados to Europe.
The company exports almost year round, and is approaching its peak supply period for limes. This coincides with a gap on the European market during autumn/fall, and a gap on the U.S. market beyond November and December.
La Dona expects to supply 2,100 tonnes of limes by the end of this year.
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August 27, 2020 at 10:19PM
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La Dona Fruit launches vibrant tropical brand - TheProduceNews.com
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