Four Star Fruit Inc. and Delano Farms have partnered with the National Basketball Association through a licensing agreement to debut co-branded packaging and merchandising on all in-season varieties.
The co-branded packaging will help kick off the basketball season and will encourage NBA fans to live a healthier lifestyle, starting with what they eat. Four Star and Delano Farms will brand their 1- and 5-pound pouch bags and clamshells with the Los Angeles Lakers logo and color design, debuting just in time for the start of the NBA season.
“We believe that healthy snacking starts at a young age. With this year’s NBA season, we want to encourage parents and kids alike to lead a healthier lifestyle,” said Jack Campbell, Long-term Table Grape Grower/Shipper. “Now more than ever, we want to showcase the nutritional benefit of grape consumption.”
Along with the North American markets, Four Star and Delano Farms will be exporting the co-branded product to Canada, China, Taiwan and Hong Kong.
"fruit" - Google News
August 19, 2020 at 09:18PM
https://ift.tt/3aDI9c9
Four Star Fruit, Delano Farms Team Up To Roll Out NBA Packaging - Southeast Produce Weekly
"fruit" - Google News
https://ift.tt/2pWUrc9
https://ift.tt/3aVawBg
Bagikan Berita Ini
0 Response to "Four Star Fruit, Delano Farms Team Up To Roll Out NBA Packaging - Southeast Produce Weekly"
Post a Comment