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Clean Juice thrives in sales, growth and guest experience - Fast Casual

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Clean Juice, a USDA-certified organic juice bar franchise released its 2020 fourth quarter financial report indicating that the franchise's key performance indicators have exceeded expectations, despite a global pandemic and the company's typical seasonality impact. Notably, 75 stores which could be measured as Same Store Sales growth among fourth quarter 2018, 2019, and 2020 showed cumulative SSS growth of over 19%, according to a press release.

Clean Juice credits its continued success on being the first USDA-certified organic juice bar in the nation and trailblazing a new path in this niche market segment, which other concepts have since tried to emulate.

In 2020, Clean Juice opened its 100th store within four years of franchising, an unmatched benchmark within its category. The year also ushered in the launch of the Clean Juice App - a branded, consumer app in partnership with Lunchbox, the rapidly growing omnichannel platform for restaurants based in New York City. Clean Juice also introduced its nationwide corporate social responsibility program, Quarters for Kids, designed to help underprivileged children become "healthy in body and strong in spirit" in communities across the Clean Juice nation.

Notable Highlights from Fiscal Fourth Quarter and 2020 include:

• The proliferation of two new innovative products: New Organic Wraps and Organic Soups.
• Expansion of organic combo offerings from four to nine, a 125% increase.
• Store Unit Growth: 149 units (47 in development).
• Q4 franchises awarded in three new states: Connecticut, Montana, and West Virginia, bringing the total number of states to 26.

"We are extremely proud of the growth we've achieved since our inception six years ago, especially when compared to similar quick service juice bar concepts that have been in operation for 25 years or more," Landon Eckles, founder, and CEO, Clean Juice said in the release. "Going into the last quarter of 2020, we anticipated decreased guests traffic due to concerns related to COVID-19 and normal seasonality trends, but our ability to quickly pivot and innovate with new menu offerings in new channels such as third partner delivery partnerships with DoorDash and UberEats and the introduction of first-party delivery through our new and improved rewards app helped us flourish. But nothing is as valuable as the contributions and daily grind of our Franchise Partners. For them, we are thankful," he said.

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