PepsiCo has released a hydrating juice water “designed with teens in mind.”
The company says Frutly is made with water, fruit juice and electrolytes and is a good source of vitamins C and E. It has no added sugar or artificial sweeteners.
PepsiCo said the drink aims to address “parents’ desires for more nutritious beverage options for their families and the needs of teens who have outgrown the juice boxes and pouches of their childhood.”
“With more meals being enjoyed at home these days, we’ve learned that parents are keeping their pantries filled with products they feel good about giving their families, but also that their teens want.
As a father of three, I know how challenging it can be to strike that balance,” says Anup Shah, vice president and chief marketing officer, Juice Brands, PepsiCo Beverages North America.
“Having hydrating drinks available that are also shelf-stable remains essential as we all continue to work and learn from home, and Frutly is well positioned to serve as a delicious and nutritious option that both teens and their parents can agree on.”
Available in three flavors — strawberry kiwi, fruit punch and apple grape – Frutly has 60 calories per 12-fluid-ounce serving and is now on grocery store shelves nationwide in single flavor four-packs.
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February 23, 2021 at 09:40PM
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PepsiCo unveils hydrating juice water for teens who have outgrown the juice box - pennlive.com
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