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Maximize the Versatility of Fruit - FSR magazine

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Consumers are ready to start exploring beyond their comfort zones. Robertet Consumer Insights recently found that 79 percent of consumers want to try something new. Mintel predicted that consumers around the globe are looking for “joyful” food experiences this year, with high-impact flavors, colors, textures, and aromas.

“There’s an interest in being a little more adventurous, a little more outgoing,” Bickmore-Hutt says. 

At the same time, recognizable elements like fruit help establish a sense of familiarity for consumers when they’re trying something new. Many operators use familiar cooking styles to mitigate the risk of experimentation, but ingredients provide another way to do so. “If consumers can recognize an ingredient like mangoes, peaches, or apples, it allows them to have more faith in the overall concept because they’re already familiar with what that flavor profile should be,” Bickmore-Hutt says. “When someone tries a new cuisine or a new dish for the first time, they’re going to be more prepared to make that leap if they feel like they have something familiar in the ingredient portfolio.” 

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Maximize the Versatility of Fruit - FSR magazine
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