In its 2022 flavor trends report put together by Beck Flavors' marketing and R&D teams, the company noted that refreshing fruit flavors and botanical floral notes can boost a product's healthfulness perception in the eyes of consumers.
"Given the pandemic, there's been a huge consumer focus on better eating—which involves calorie consciousness, better ingredients, lower sugars or carbs, and a shift toward flavors that represent a 'healthier' position," said Megan Gibson, marketing manager at Beck Flavors.
Flavors that signal immunity
In its market research, Beck Flavors found that immunity was a key focus for consumers and that following a healthy diet was a key contributing factor with 83% of consumers globally agreeiing that a healthy diet can build immunity.
As a result, refreshing citrus flavors such as clementine, which can pair well with a variety of other fruit flavors (e.g. cranberry, mango, pear, and apple) and spices (ginger and other baking-type spices), have risen in popularity.
“There’s been a 50% year-over-year growth for new products with clementine flavors. They are a vitamin C powerhouse, which is directly associated with antioxidant and immune-boosting properties, making it a very attractive flavor when looking for healthier ingredient options,” said Gibson.
Food and beverage launches with citrus flavors and an immune health claim grew 15% in the past year and are poised for further growth in 2022, according to the company.
Rise of florals and botanicals
“Floral ingredients are being incorporated into more foods and beverages since their tonalities can offer new experiences, aromas and healthy connotations,” said Messina Truttman, VP of sales and marketing at Beck.
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December 02, 2021 at 11:35PM
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Fruit, botanical, and fresh flavors dominate 2022 flavor trends, says Beck Flavors - FoodNavigator-USA.com
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