STRAWBERRIES have overtaken bananas to be the nation’s favourite fruit for the first time.
They have topped this year’s table thanks to soaring sales — despite being widely available only in the summer.
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Their arrival was even delayed by two weeks because of unseasonably cold spring weather.
But industry data shows shoppers made up for lost time and splashed out £614.5million on strawberries — £26.1million more than last year.
Bananas — traditionally Britain’s most popular fruit — slipped to fourth in the annual table, with grapes and apples moving up to second and third.
Sales of bananas slipped by £42.4million, to £548.9million, the annual products review by The Grocer magazine showed.
The switch was thought to be due to Brits seeking more fruit variety after lockdown — and the price of strawberries being slashed after a bumper harvest.
The Grocer said the harvest was so plentiful Tesco was able to buy an extra 400 tonnes and offer “a kilo for just £3”.
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The figures relate to sales in shops and supermarkets over 52 weeks to September 11 compared to the same period the year before.
Overall fruit sales rose by £23.6million, analysts NielsenIQ revealed.
Fruit sales top 10
1. Strawberry - £614.5 million (up 4.4%)
2.. Grape - £595.3 million (up 2.9%)
3. Apple - £555.0 million (up 1.1 %)
4. Banana - £548.9 million (down 7.2%)
5. Blueberry - £427.0 million (up 3.9%)
6. Clementine - £331.5 million (down 4.4%)
7. Raspberry - £322.6 million (down 1.2%)
8. Orange - £168.4 million (up 3.2%)
9. Lemon - £129.2 million (down 3.0%)
10. Pear - £102.5 million (up 2.8%)
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