For Juice It Up, 2021 was the best year in its history as it ended the year with same-store sales up 26.3% over 2020. Total system sales also climbed to a record level last year, increasing 29.2% over 2020 and surpassing $41 million — an all-time high for the 26-year-old chain, according to a company press release.
Rounding out the brand's stellar 2021 sales gains, AUV grew 18% over the same prior-year period. AUV for the top 25% of Juice It Up locations reached $854,667 while the top 50% finished 2021 with an AUV of $730,339.
"2021 was an extraordinary year for Juice It Up! as more and more consumers continued to make important lifestyle choices fueled by their health and wellness goals; and we're extremely proud to have contributed positively to the lives of our guests," Susan Taylor, president and CEO, said in the release. "In addition to an increase in consumer demand for more functional food and beverage options, our exceptional sales growth in 2021 is a testament to the focus of our devoted franchisees and their dedicated store teams who work tirelessly every day to deliver our brand promise."
Sales in 2021 were buoyed by customer loyalty growth, which increased 57%. Among the brand's loyalty members, orders placed via mobile app outpaced in-store orders 51% to 49%, signaling a significant digital uptick. In fact, digital orders in 2021 grew by more than 70% to account for 19.26% of all orders — nearly twice the rate in 2020 — which amounted to 11.26% of sales. Also key to driving 2021 sales, expanded third-party delivery partnerships with Door Dash, Postmates and GrubHub conveniently allowed Juice It Up! fans to enjoy their Juice It Up! favorites wherever they were.
"Now more than ever, with the brand's momentum and sales growth at record highs, there has never been a better time to invest in Juice It Up!, and we're looking for franchise partners who are ready to leverage the many unique opportunities now presenting themselves," Taylor said.
After signing 11 franchise agreements last year, the California-based chain expects to open 13 stores in 2022, including its first drive-thru store and several non-traditional units. It will continue expanding its remodel program to update existing stores to its refreshed store design and is committed to doubling its unit count to about 200 locations in the next five years.
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February 02, 2022 at 03:03AM
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Juice It Up squeezes major growth from 2021 - Fast Casual
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