Although many of us know product labels can be misleading, it can be hard to understand just how difficult it can be to decode this marketing-minded language. On April 7, a disgruntled Trader Joe's customer in Illinois filed a lawsuit in regard to a deceptive juice label.
According to Top Class Actions, the juice in question was labeled as being "cold-pressed," leading customers to believe no preservatives or other ingredients were added after the juice was extracted. Furthermore, this particular juice is stocked near the fresh produce, giving the impression the juice, too, is fresh.
Upon further examination, the label does say in very fine print that the juice is processed following extraction. However, the customer who filed the suit says this is at odds with the much more noticeable label declaring the juice to be cold-pressed. She also claims the juice is sold at a higher price than similar products, and therefore is a case of consumer fraud as well. Per Top Class Actions, the woman is "seeking certification of the class action, an injunction, fees, costs, damages and a jury trial," but we'll still have to wait and see how Trader Joe's reacts.
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April 09, 2022 at 01:44AM
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Why A Customer Is Suing Trader Joe's Over Cold-Pressed Juice - Mashed
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