One of the three winners of FoodNavigator-USA’s 2020 FOOD FOR KIDS trailblazers challenge (along with Good Feeding and Mission MightyMe), CHUM aims to square the circle by creating a brand that kids find fun and engaging, and parents feel good about.
Unlike most fruit snacks for kids, says Bartley – who cut his teeth at kids fruit pouch maker GoGo squeeZ - CHUM fruit bites contain 100% fruit, and nothing else. Designed as a healthier alternative to candy, the fruit triangles inside each pack are soft biting and sweet tasting from the fruits' natural fructose, with just 38-42 calories per serving.
"CHUM fruit bites are unique in the fruit snacks category given the short and clean ingredient list," says Bartley. "We don't boil up concentrates and use fillers and emulsifiers in a matter of minutes; we gently bake puree for over 12 hours, slowly removing water content to leave a soft biting natural tasting product."
Packaged in biodegradable primary packaging and forestry responsible secondary packaging, the bites are available via chumbites.com and on Amazon, and are now listed with UNFI, KeHE, DPI and others for delivery to retailers including Kroger, Smart & Final and Hy-Vee, says Bartley. "Costco NE is approved for on shelf in Q1 2021."
‘We’re re-working some of our packaging to show the fruits and the triangles’
Speaking to FoodNavigator-USA after presenting CHUM to industry veterans Jon Sebastiani, Mark Rampolla and Brad Barnhorn in part IV of our virtual FOOD FOR KIDS series on November 11, Bartley said their advice - to highlight the distinctive form factor (CHUM bites are triangles, not bars or roll-ups), and more clearly spell out the brand's clean label credentials - was spot on.
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November 22, 2020 at 05:45AM
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FOOD FOR KIDS trailblazer CHUM Fruit Snacks: 'We've got the cleanest ingredient list in the kids fruit snacks category' - FoodNavigator-USA.com
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