STATEN ISLAND, N.Y. -- Caitlin Hawkins, known as Prema777 in the music world, needed to find a way to make a living when the coronavirus (COVID-19) forced a global lockdown.
Soon after the New Springville resident learned how the virus was affecting those with underlying health conditions, Hawkins, who is the mother of a 1-year-old son and is pregnant with her second child, said she wanted to come up with a way to keep people healthy.
And with her music on hold due to the health crisis, she said was looking for a way to earn money.
That’s when Hawkins -- known for her poetic and melodic style of rap music, and her latest album, “Take Flight,” recorded at the North Shore studio House of Dreams in Clifton -- created imunaTea, a fresh juice delivery service.
“I call it imunaTea because I started it with the intent of helping people build their immune system through the pandemic. ...My intention is to build something for myself and my family by helping others and giving back to the community. Health is wealth and should be affordable and accessible for everyone,” said Hawkins, who has formerly worked in the hospitality industry as a server and bartender.
A CREATIVE OUTLET
While music is her first outlet for creativity, she said her new business is also one that allows her to create something that can help others.
“Music is my therapy and first love. ... I love rapping and I love performing ....Music has gotten me through challenging times and always inspires me to reinvent. I heal and help through music, and now it’s just about expanding that same concept through my juicing creativity,” said Hawkins.
“When you take care of yourself, you feel good. And when you help other people, it’s inspiring. That’s what I get from my music; I want to help people. Ultimately, my goal is to send a message to people to give them hope,” she added.
With a second child due in October, Hawkins said she wants to take the time to set a “good intention,” and build a business for which she could be proud.
“I’m a mother and business women who always wants to be busy,” she said. “I want to show my children that you have to work during hard times.... Plus, the business was one I could do with my son. I could put a mask on and use hand sanitizer, and put him in the car and make my deliveries.”
THE JUICES
Hawkins said she focuses on three main juices:
Energy-boosting shot: Made of a turmeric, ginger, orange and black pepper. “Turmeric has an immense amount of healing properties in it. It’s an anti-inflammatory. It fights diseases,” Hawkins explained. “These shots make you feel fresh and are great to start your day.”
Boost juice: A beverage made of orange, lemon, carrot, green apple, turmeric and ginger. “This is a tasty drink to make you feel good and to boost your immune system,” said Hawkins. “It’s like a super fresh orange juice with a little bit of earthiness to it.”
Teatox: “This is a green juice,” she said, noting it’s made of greens, cucumber, honeydew, green apple and Greek yogurt.
BUILDING A COMMUNITY
Hawkins said her long-term goal is to build an “imunaTea community.”
“I’d like to create a space that inspires success stories in exchange for free knowledge on holistic and homeopathy remedies. Anyone and everyone will be welcome to join,” she said.
IMUNATEA AT A GLANCE
Website: https://imunatea.bigcartel.com/
Facebook: https://www.facebook.com/imun.juice.boost/
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