Despite the pandemic, Thailand's fresh fruit export prospects remain promising this year as the appetite for Thai fruit is strong, particularly in China, Vietnam and Hong Kong.
Somdet Susomboon, director-general of the International Trade Promotion Department, claims the agency expects fresh fruit shipments to grow by 17% this year to 122 billion baht. China is expected to retain the top spot as the leading export market for Thai fresh fruit, accounting for 70%, followed by Vietnam (12%), Hong Kong (10%) and others (8%).
Somdet said the department is promoting fresh fruit exports in line with the "Agriculture [Ministry] and Commerce [Ministry] markets" policy. This is a marketing-led production strategy exploring international markets through the country's commercial affairs officials and directors of Thai Trade Centers abroad.
Source: bangkokpost.com
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May 17, 2021 at 06:57PM
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