MoEa ushers in a new era of vegan footwear with sneakers made from fruit!
The company’s name alone tells you what its founders stand for: it’s an abbreviation of the words Mother Earth. At MoEa, they believe that the best way to pivot the fashion industry is to show that it’s possible to build sustainably made products.
The movement starts at MoEa’s headquarters in Italy, surrounded by companies that are a part of the ‘fast fashion’ problem. However, MoEa’s founders wanted to be different, so they decided to pave the way to a better future as a sustainable footwear company.
It developed a unique technology that turns the fruit into vegan leather that’s just as good as the real thing. Then, it uses it to make sneakers that are sustainable, recyclable, and PETA-approved vegan.
Traditional leather production is awful for the environment. Over 10% of all global carbon emissions come from animal breeding, and leather tanning results in tons of toxic chemicals being released into the soil and water. But plant-based leathers can help us deal with these problems while emitting 89% less carbon and simultaneously combating our massive food waste problem. Plus, no animals need to be harmed in the making.
The other vegan alternative material would be plastic, but that’s not sustainable. It’s nearly impossible to recycle and erode over time as you walk, causing microplastics to be released into the ground, water, air – then from there, even into our food cycle.
MoEa has a better alternative than traditional leather made from animals and plastics that take hundreds of years to degrade. It’s bio-materials! They take food waste from corn, pineapple, apple, cactus, and grape and turn it into biodegradable plastic.
They get their raw ingredients from places that would have just thrown them away otherwise. The grape comes from leftover grape pulp from the Italian wine industry; the pineapple from pineapple leaves from the Philippines fruit industry; the corn from non-edible corn from the American corn industry; the cactus comes from cactus leaves from Mexico.
MoEa binds these plant fibers with cotton or blends them with bio-polyurethane, creating a new family of biomaterials with a substantially lower impact on the environment.
Each sneaker is approximately 49% fruit by composition. The outer body is made from either apple, grape, corn, pineapple, or cactus leather. The other parts of the shoe are made of other plant-based materials. For example, the soft inner lining is a moisture-wicking recycled bamboo fabric, and the insole is made from 100% recycled wood fiber. The laces are organic cotton. The outsole is 40% recycled rubber. Any adhesive used is water-based glue. Even the shoe packaging is made from recycled paper, and the care instructions are printed directly to the inside of the box.
Last but not least, consumers can ship their old sneakers back to MoEa at the end of their lifecycle for free to receive a 10% discount on their next pair. In addition, it will recycle the returned footwear into new shoes. It disassembles them on-site, shreds the material, and repurposes it into fresh new sneakers, reducing waste and minimizing the shoe’s carbon footprint further.
A couple of other great examples of vegan leather made from fruits and other plant-based shoes include cactus leather by Desserto, apple leather by SAMARA, totes made from fruit skins, multiple versions of mushroom leather, coffee rainboots by CCILU, and 100% compostable sneakers by Native.
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August 06, 2021 at 02:52AM
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These Sneakers Are Made From Fruits & Emit 89% Less Carbon In The Making - Intelligent Living
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