The first Australian Jamba store will open at Melbourne Central this month, with a plan to expand to the Sunshine Coast and then to other metropolitan and regional areas across Australia.
The brand focuses on selling products with natural ingredients, no added sugars and preservatives.
"Jamba is committed to bringing real, high-quality ingredients and delicious choices, for health-conscious, Aussies," Newford QSR Group Managing Director Danny Cheung said.
Jamba, previously known as Jamba Juice, has expanded its menu to smoothies, bowls, and sandwiches.
The brand is known for its blended fruit and vegetable juices and first opened in 1990 in San Luis Obispo, California.
The brand has nearly 800 locations, predominantly in the US but also in the Philippines, Taiwan, South Korea and Thailand.
The company decided to expand into the Australian market to tap into the uptick of health-conscious Australians.
Over the next five years, the company will open Jamba in Queensland and Victoria, before looking to expand to NSW in late 2025.
"We want Jamba to become a staple product," Cheung said.
"We have many exciting campaigns and partnerships lined up to turn a product that took America by storm into Australian households."
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November 07, 2023 at 01:10PM
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US smoothie and juice giant to open in Australia - 9News
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